The AI Lab | Use cases
What the Trust Identity Protocol is used for
The Trust Identity Protocol (TIP) by The AI Lab is used wherever someone needs to know who made a piece of content, whether it has changed and whether AI was involved. Employers use it to confirm candidates and recruiters are real, training providers to issue certificates anyone can check, insurers and freight companies to catch edited documents, newsrooms and archives to prove what they published, publishers to tie papers to verified researchers, banks to make real instructions provable, agencies to label AI-assisted work honestly, and reward programs to make fake accounts expensive.
Use cases by sector
- How to verify that a job candidate, or a recruiter, is real Verify that the person applying, interviewing and getting hired is the same real person, and that a recruiter really works where they say.
- How to prove you wrote it yourself, and not AI Give students a dated, signed record of their own work and an honest way to declare when AI helped, instead of relying on detectors.
- How to verify that a certificate or training record is real Let anyone check that a certificate came from the issuer and has not been edited, from safety training to degrees.
- How insurers can tell if claim photos and repair estimates were altered Let inspectors, contractors and repair shops sign reports and photos at the source, so any later edit shows.
- How to verify bills of lading, delivery receipts and carrier identity Sign shipping documents and delivery proof at each handoff, and confirm the carrier you are dealing with is who they claim.
- How newsrooms can prove a story, photo or video is really theirs Sign every article, photo and video under the newsroom's verified identity, so readers can check what you really published.
- How to prove a digital archive copy is authentic Sign scans and digital objects as they enter the collection, so anyone can tell an authentic copy from a fake.
- How publishers can verify authors and fight paper mills Tie each submission to a verified researcher and an honest AI-use label, so paper mills and fake reviewers stand out.
- How creators can stop impersonation and prove their content is theirs One verified identity a creator carries to every platform, and a signed record for every post, video and newsletter.
- How banks and finance teams can counter voice clones and deepfake fraud Make real instructions and official messages provable, so a cloned voice or a fake executive cannot pass for the real thing.
- How agencies and brands can label AI-assisted content honestly Show clients and readers exactly how content was made, human, AI-assisted or AI-generated, with a signed label instead of a promise.
- How to stop fake and duplicate accounts in referral programs, rewards and marketplaces Ask for a verified person before paying a valuable reward, so one fraudster cannot farm it with a thousand accounts.
Creators, compliance and AI agents
- Creators protecting their work Guides for music, books, research, videos, photos, podcasts, code and digital assets.
- Market research and polling Sign reports, toplines and charts so a quoted number can be checked.
- Deepfake protection Why detectors lose, and how to make the real thing provable.
- Artists and AI Glaze, Nightshade, opt-outs, C2PA and TIP compared honestly.
- EU AI Act Article 50 Signed, machine-readable origin labels for AI-generated content.
- AI agents A public record of what AI agents do and who stands behind them.
Questions people ask
What is the Trust Identity Protocol used for?
The Trust Identity Protocol (TIP) by The AI Lab is used wherever someone needs to know who made a piece of content, whether it has changed and whether AI was involved. Employers use it to confirm candidates and recruiters are real, training providers to issue certificates anyone can check, insurers and freight companies to catch edited documents, newsrooms and archives to prove what they published, publishers to tie papers to verified researchers, banks to make real instructions provable, agencies to label AI-assisted work honestly, and reward programs to make fake accounts expensive.
How does TIP work in one sentence?
A person or organization is verified once by an accredited Verification Provider and gets a TIP-ID, then signs content on their own device with a fresh fingerprint or Face ID, and the TIP Network keeps a public record of who signed it, when, how it was made and a fingerprint of the content that anyone can check for free.
What does TIP not do?
TIP does not detect deepfakes, does not stop copying or AI training, does not decide whether content is true and is not a legal title registry. It proves who stands behind a piece of content and whether a copy matches the original, which is why it works alongside the other tools named on each page.
Is TIP free?
Checking any record is free for everyone, with no account. Signing is free for individuals, nonprofits, education, government, journalism for editorial use and businesses under USD 100,000 in annual revenue. Larger businesses use a published commercial license at theailab.org/tip-license.