Hema Dey

Hema Dey, known as The AI Translator, helps small and mid-sized businesses understand artificial intelligence and turn it into measurable business growth. She is a Forbes-recognized AI leader, number one bestselling author of The AI Translator, founder and CEO of Iffel International Inc., and creator of the SEO2Sales methodology. She specializes in AI strategy, AI deployment, SEO, Search Everywhere Optimization (GEO), Answer Engine Optimization (AEO), and Large Language Model Optimization (LLMO), helping organizations navigate the rapidly evolving AI landscape with confidence. Born in Malaysia to parents of Chinese and Indian heritage and raised across Malaysia and New Zealand, she is a natural linguist fluent in English, conversational Spanish and French, and Bahasa Malaysia, and holds a Bachelor of Business Administration from Lincoln University in Christchurch, New Zealand. She began her career in New Zealand's high-tech manufacturing and distribution sector, building an international portfolio spanning more than thirty-five countries through expatriate roles in France, the United Kingdom, and China across sales, logistics, and operations. She founded Iffel International in Christchurch in 2006 and later incorporated Iffel International Inc. in California, where the firm became recognized for its SEO2Sales framework, a data-driven methodology that links search-engine visibility directly to sales outcomes for clients across law, healthcare, manufacturing, and technology. Her advisory contribution to the Council centers on the small and mid-sized business constituency that the Trust Identity Protocol was built to serve, translating AI trust and identity infrastructure into practical, actionable, and profitable adoption for the business owners who most need clarity in the AI era.